Idea discovery & management for founders

Your idea engine, built around how you think.

Surface new ideas matched to your taste. Capture the ones you have with context. Evaluate both with AI that actually knows how you build.

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The problem

Every founder hits these walls.

“You don't know what to build next.”

Generic tools surface random ideas. AI assistants suggest whatever is popular. None of it is filtered through your taste, your track record, or what you've already dismissed. So you end up building something that isn't really yours.

Generic tools surface random ideas.

AI assistants suggest whatever is popular.

None of it is filtered through your taste or track record.

You end up building something that isn't really yours.

“ChatGPT doesn't know your taste.”

Generic AI gives generic advice. It doesn't know what you've already killed, what types of problems you care about, or how you weigh risk. The feedback sounds useful but it's not — because it could apply to anyone.

Generic AI gives generic advice.

It doesn't know what you've already killed.

It can't weigh risk the way you do.

The feedback could apply to anyone.

“Good ideas die. Bad ones linger.”

Ideas captured without context become noise. Without a system, you act on whichever idea you happened to remember — not the best one. There's no filter, no history, no way to decide what's actually worth building.

Ideas captured without context become noise.

You act on whichever idea you happened to remember.

There's no filter between good and bad ideas.

No way to decide what's actually worth building.

The consequences

As a result, this keeps happening.

You have no idea what to build next.

You open a blank doc, stare at it, and close it. You scroll Twitter for inspiration. You ask generic AI. Nothing feels like yours — so you don't start anything at all.

You chase ideas that were never yours.

You build what's trending, what someone else suggested, what got upvotes on Product Hunt. Months later it doesn't feel right and you can't explain why.

You over-invest in ideas you should have killed.

Without a kill condition, you keep going. You convince yourself it'll work. You spend weeks on something you'd have dismissed in day one if you'd had a clear head.

You kill good ideas too early.

No context, no framework, no history. You second-guess every spark and shelve it before it has a chance. The good ones die alongside the bad ones.

You ship. Nobody cares. You don't know why.

You built something. It just wasn't the right something — for you, for the market, or for the moment. And without a record of how you got there, you'll do it again.

The solution

Here's what changes.

Velaaa fixes all of it — your blank page, your dead ideas, and the AI that never knew who you are.

Your ideas never die in a notes app again.

Every idea is captured with the problem it solves, your initial reaction, and a kill condition — so nothing becomes noise.

You always have ideas worth building.

When the page is blank, the Engine surfaces ideas matched to your taste — not what's trending, but what's right for you specifically.

AI that actually knows how you think.

Every idea you capture, explore, or kill builds a taste profile that makes every suggestion and every critique sharper over time.

++++

A clear path from idea to execution.

Once an idea is serious, Runway walks you through Validate → Build → Launch → Post-Launch — with AI strategy, kanban boards, and weekly coaching at every stage.

How it works

Five features. One system that compounds.

Each part of Velaaa feeds the next — from capture to execution. The more you use it, the better it understands you.

1/5

Capture ideas the right way

Not just a title — origin, problem, star rating, and tags. Ideas need context to be useful. Without it, they're just noise you'll forget in three weeks.

Capture the idea

Fast. No overthinking.

Title

AI-powered meal planning for busy parents

One-liner

Generates a full weekly meal plan with a grocery list.

Origin

Personal Problem

Market Gap

Inspired By

Random Spark

Cancel

Save idea

2/5

AI that generates ideas for you — not generic ones

The Engine is built on your Taste Profile. Use Convergent mode to go deep on a domain, or Divergent to explore unexpected angles. Generate new ideas, pressure-test existing ones, or explore a whole space.

Convergent·Meal planning for busy parents

Pressure-test this. Where does it actually fall apart?

You killed two grocery delivery plays citing last-mile dependency. This has the same problem — the plan is only as good as what's in the fridge.

1Does it force new habits or fit existing ones?

2What kills the streak on week 2?

Ask a follow-up...

3/5

Your taste profile gets sharper over time

Velaaa analyses your entire vault — every idea you've captured, explored, or killed — and generates a written founder profile with key patterns and rejection signals. It auto-regenerates as your vault evolves.

Taste profile · v4

You build for people who've felt the problem. You kill fast when distribution is fuzzy. Software-only, word-of-mouth first.

ideas

kills

sessions

You consistently gravitate toward B2C tools you've felt personally.

You kill ideas quickly when distribution is unclear.

You favour low-infrastructure, software-only models.

4/5

Never stare at a blank page again

The For You feed surfaces 9 daily ideas — filtered through everything the system has learned about your taste. A mix of convergent and divergent. Save directly to your vault.

For You· filtered by your taste

Convergent

Async standup tool for remote teams who hate meetings

Matches your B2B productivity pattern with built-in team adoption.

Divergent

Founder accountability pairs — matched by stage

Outside your usual space, but matches your community-retention instinct.

5/5

From idea to execution — in one place

Runway is the execution workspace. Once you're serious about an idea, walk through Validate → Build → Launch → Post-Launch with AI strategy, kanban boards, and weekly coaching check-ins at every stage.

ValidateBuildLaunchPost-Launch

AI Validation Strategy

Your riskiest assumption is distribution. Run 5 interviews before writing a line of code.

Validation tasks2 / 4 done

Define core assumptions

Run 5 customer interviews

Build validation kanban

Confirm willingness to pay

Early users

Founders who think in systems.

What early users say about replacing scattered notes with a system that actually works.

"I used to lose 80% of my ideas because I had no system. Velaaa is the first thing that actually captures the context around an idea, not just the title."

James Okafor

Indie Hacker

"The Engine is genuinely different. It references things I've killed before and pushes back when I'm repeating mistakes. ChatGPT has never once done that."

Sara Lindqvist

Founder, B2B SaaS

"Build Mode turned a vague validated idea into a 4-stage plan in minutes. I had milestones for the first time instead of just vibes."

Raj Mehta

Solo Builder

"I used to lose 80% of my ideas because I had no system. Velaaa is the first thing that actually captures the context around an idea, not just the title."

James Okafor

Indie Hacker

"The Engine is genuinely different. It references things I've killed before and pushes back when I'm repeating mistakes. ChatGPT has never once done that."

Sara Lindqvist

Founder, B2B SaaS

"Build Mode turned a vague validated idea into a 4-stage plan in minutes. I had milestones for the first time instead of just vibes."

Raj Mehta

Solo Builder

"I killed 9 ideas in my first week. That felt bad at first — until I realised I'd been carrying those ideas for months without admitting they were dead."

Ana Ferreira

Product Founder

"The taste profile is the thing nobody else does. After two weeks, the suggestions it surfaces actually match how I think. That's a completely different product category."

Tom Whitfield

Developer / Indie Hacker

"Divergent mode is where it gets interesting. It deliberately challenges your assumptions. I use it when I'm too confident about an idea and need someone to poke holes in it."

Chloe Kim

Founder

"I killed 9 ideas in my first week. That felt bad at first — until I realised I'd been carrying those ideas for months without admitting they were dead."

Ana Ferreira

Product Founder

"The taste profile is the thing nobody else does. After two weeks, the suggestions it surfaces actually match how I think. That's a completely different product category."

Tom Whitfield

Developer / Indie Hacker

"Divergent mode is where it gets interesting. It deliberately challenges your assumptions. I use it when I'm too confident about an idea and need someone to poke holes in it."

Chloe Kim

Founder

"I have way too many ideas and no signal on which ones are worth pursuing. Velaaa gives me a framework for killing ideas deliberately instead of just letting them pile up."

Marcus Webb

Serial Founder

"The kill condition feature changed how I think about ideas. Now every idea I capture has an explicit exit condition — which forces me to be honest about what would make it dead."

Priya Nair

Indie Maker

"I love that killing an idea is a first-class action. You get to write notes, tag a reason, and the system actually learns from it. That's not how any other tool works."

Daniel Kowalski

Bootstrapped Founder

"I have way too many ideas and no signal on which ones are worth pursuing. Velaaa gives me a framework for killing ideas deliberately instead of just letting them pile up."

Marcus Webb

Serial Founder

"The kill condition feature changed how I think about ideas. Now every idea I capture has an explicit exit condition — which forces me to be honest about what would make it dead."

Priya Nair

Indie Maker

"I love that killing an idea is a first-class action. You get to write notes, tag a reason, and the system actually learns from it. That's not how any other tool works."

Daniel Kowalski

Bootstrapped Founder

Pricing

Simple pricing.

Start free. Upgrade when you need the Engine. No credit card required.

Free

Free forever — no card required.

Unlimited vault — Save every idea, no cap
5 engine sessions / month — Validate ideas with AI strategy
Behaviour-based taste profile — Understands what you gravitate toward

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Every feature, built in.

Every feature in Pro is built to work together. The more you use it, the smarter the whole system gets.

Idea statuses

Spark → Exploring → Validated → Shelved → Killed. Each status is intentional — not a colour code, a decision.

Kill notes

Log why you killed an idea while it's fresh. Your rejection patterns become part of your Taste Profile — so the AI learns what you'll always say no to.

Context capture

Log the origin, problem, star rating, and tags for every idea. So future-you knows exactly why you captured it — and the AI knows what to surface next.

Taste profile

A private AI model of how you think — built from every idea you've captured and killed. Nobody else sees it.

Convergent mode

The Engine stays within your established taste — building on what you know and reinforcing your strongest instincts.

Divergent mode

The Engine deliberately challenges your assumptions and pushes you into problem spaces you'd normally filter out.

Mind map view

Branch a conversation and explore multiple directions from a single idea — without losing the thread of what you started with.

For You feed

9 daily AI-generated ideas tailored to your Taste Profile — a mix of convergent and divergent. Save directly to your vault.

Inspiration feed

A curated feed of real products, businesses, and articles that match your founder patterns. Save any as an inspiration source and take it into Runway.

Expert Perspectives

Get rapid-fire evaluations through six lenses: Paul Graham, Peter Thiel, Naval Ravikant, Clayton Christensen, Customer Discovery, and Competitive Intelligence.

Idea Research

AI-powered market research for any idea: market score (1–10), competitor landscape, target segments, key risks, and timing analysis.

Runway

The execution workspace. Walk through Validate → Build → Launch → Post-Launch with AI-generated strategies, kanban boards, and weekly coaching check-ins.

History & analytics

Analytics on your vault: ideas by status and origin over time, kill rate, validation rate, tag cloud, and trends across your entire history.

Stop losing your best ideas.

Whether you have too many ideas or none at all — Velaaa finds the right ones, captures what matters, and helps you build with confidence. Free to start.

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Free forever · No card required